Automate Your Marketing
Novel technologies are helping marketers and sales people attract sales more efficiently. marketing automation programs now play a great role in helping this process. Depending on the technology, each promotion automation system has the basic ability to improve lead prospecting and speed the sales process. To provide an example of what an automation product is capable of, I have listed a simple campaign that can be used by real estate professionals.
1) Lead capture - A lead lands on a landing page and fills out a form.
2) When a prospect fills out the form, they are instantaneously emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.
3) Now the promotion automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their online listing presentation.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect’s communication preferences.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.
7) Another component of the product may be direct mail. In that case, a postcard may automatically be sent to the prospect.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, marketing automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
MRMLS helps real estate professionals grow their business. Join us today to learn more about how automated marketing can help your business grow. Also visit us at GRAR
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Tags: drip campaign, drip marketing, lead generation, marketing, prospecting