Lead generation creation strategies

Out of 100 potential customers, three will likely need your services right now. The rest may require you at a later date. Most unsuccessful real estate agents focus all of their time and assets on finding those three people looking to procure or sell a home right now. The truly thriving real estate agents invest in systems to market to the entire list and implement campaigns so that they will be the first phone call whenever any of those 100 potential customers is ready to purchase or sell a property.

Fortunately, selling automation systems allow sales professionals the ability to maintain top of mind awareness with all of their contacts. These marketing automation systems also systematically walk prospects through the sales process even if the sales professional is not involved.

These selling automation systems are specially designed to help agents and small businesses automate every one of their prospecting and drip marketing programs which frees up time and resources to concentrate on getting listings and closing sales.

As a REALTOR, there are a number of marketing automation programs that may suit your needs. Two of the systems that best suit the specific needs of real estate agents and brokers are Infusionsoft or Marketo. Marketo is a bit more all-inclusive, and also more expensive, but both tools are exceptional at providing you with the ability to quickly establish a complete and inclusive prospecting, follow up, and drip promoting system.

Both marketing automation systems require a bit of work initially. However, by definition, after the system is set up, it cleanly runs and robotically educates and markets to your prospects.

For real estate specialists, these marketing automation systems can quickly replace the hours and investment in time and resources developing or contracting the development of your newsletters, email chains, and other prospecting tools. Instead of having campaigns going with various vendors to attract potential customers, you can consolidate your lead generation and prospecting into one broad tool. You then simply automate the process.

Visit the Rainmaker Masters Circle to receive best practices and prospecting tools for real estate agents. The Masters Circle is a group of leading real estate agents and brokers dedicated to helping all REALTORS find wealth in business. Join the Masters Circle Today

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Novel technologies are helping marketers and sales people attract sales more efficiently. marketing automation programs now play a great role in helping this process. Depending on the technology, each promotion automation system has the basic ability to improve lead prospecting and speed the sales process. To provide an example of what an automation product is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture - A lead lands on a landing page and fills out a form.

2) When a prospect fills out the form, they are instantaneously emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.

3) Now the promotion automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their online listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect’s communication preferences.

6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.

5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.

7) Another component of the product may be direct mail. In that case, a postcard may automatically be sent to the prospect.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.

Depending on your goals, marketing automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.

MRMLS helps real estate professionals grow their business. Join us today to learn more about how automated marketing can help your business grow. Also visit us at GRAR

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